Using Social Media to Tackle Workplace Ageism in Singapore

Our group has chosen the topic of workplace ageism in Singapore. We have noticed that there are very few social media strategies in Singapore that target at enhancing positive attitudes towards older workers. Through the use social media as a medium, our group aims to reach out to young working adults to bring about social … Continue reading Using Social Media to Tackle Workplace Ageism in Singapore

Communicating for social change: Is age really just a number?

Marital rape? Racism? Ageism? Undoubtedly, a vast number of social issues require immediate social action and yet we barely scratched the surface during our group brainstorm. ¬†Among all, we found greatest inclination towards ageism in the workplace- a topic we found perfect for advocacy in Singapore. https://www.youtube.com/watch?v=MqhEEAgyKZk Shedding light on the global ageism phenomenon Ageism … Continue reading Communicating for social change: Is age really just a number?

User demand for meaningful and shareable online content

With the boom of social media in the early 2000s, information sharing has changed dramatically. The shift in power relations has moved public relations from a press agentry to a 2-way symmetrical model. I mean, no self-respecting organisation today can survive pushing their agenda onto a vicious media landscape containing an educated, opinionated and vocal … Continue reading User demand for meaningful and shareable online content