User demand for meaningful and shareable online content

With the boom of social media in the early 2000s, information sharing has changed dramatically. The shift in power relations has moved public relations from a press agentry to a 2-way symmetrical model. I mean, no self-respecting organisation today can survive pushing their agenda onto a vicious media landscape containing an educated, opinionated and vocal … Continue reading User demand for meaningful and shareable online content

Advertisements